‘Marketing Charts’ Category

Please Take Our Reader Survey!

Hi reader! We’re fielding our 2016-2017 survey, which will help us make important decisions about our year ahead, and would appreciate your input!… 0

Enterprise Social Business Goals and Initiatives Focus on the Customer

Social strategists at large companies for the first time say that improving the customer experience is their top social business objective, according to… 0

Millennials Gear Up For Thanksgiving Weekend Shopping

Some 59% of American adults are planning to – or considering – shopping online or in-store this Thanksgiving weekend (Thursday through Sunday), according… 0

Almost Half of US Adults Say They Watch Branded Videos on Social Media

More than 3 in 4 adults surveyed across 5 markets report interacting with brands on social media, and close to half (including 45%… 0

Social Networking Platforms’ User Demographics Update 2016

Facebook continues to be by far the most popular social media platform, used by 79% of online adults in the US, according to… 0

Half of US Online Travel Bookers Recall Seeing Ads During Path to Purchase

Travel advertising gets the attention of a sizable share of online travel bookers in the US, Canada and the UK, according to an… 0

Pay-TV Subscriber Churn: What Causes It, And How to Reduce It

Pay-TV cord-cutting has been a much-discussed issue in recent years, despite some indications that it might be overblown. Nevertheless, there’s no denying that… 0

Which Emerging Technology Will Have the Biggest Impact on the Customer Experience?

Improving the customer experience is at the heart of digital business transformation initiatives, and emerging technologies offer the potential to substantially improve digital… 0

Here’s What Finance Wants From Marketing

Few decision-makers in marketing and finance roles say that these two departments plan and work collaboratively towards shared goals, according to a Neustar-commissioned… 0

Customer Satisfaction with Retail Banks Improves to New High

Banks are narrowing the gap with credit unions in customer satisfaction, according to new results [download page] from the American Customer Satisfaction Index… 0

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